Having a good marketing message is MORE THAN BEING ABLE TO WRITE GOOD COPY, HAVE THE SILVER BULLET Facebook AD OR SALES LETTER.
To say it well, we have to:
1. Cut through the clutter with a specific ad formula that interrupts and engages the prospect with specific psychological triggers.
2. Attract a far greater number of leads by promising to educate them and simultaneously building our authority through this educational based marketing.
2. Move the prospect down the purchase decision chain by setting their buying criteria, which simultaneously preempts your competition, decreases their price sensitivity, overcomes common objects, and delivers a more qualified and pre-sold prospective client to your business.
Here’s how we do it…
Most marketing pieces only appeal to NOW buyers. Problem is, those who are ready to buy NOW only account for 1% to 5% of all prospects. By putting a low-risk offer (Not low-ticket) in your ad that allows the...