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10 Reasons You Need A Premium High-Ticket Pricing Strategy Before Your Competition Gets One


High-ticket premium pricing is a good business strategy. A good strategy is evaluated based on how well it serves all constituents of the business: the client, employees, and ownership.

Let’s talk about the first beneficiary, the client. If you have a big problem in your life, affecting other areas of your life, what are you going to put your faith in a $47 online trainer or online video? A $10 or $20 boot camp? A $499 challenge?

What if you invested in a $6000 complete program?

If I spend that kind of money, then I genuinely believe it’s going to work and get me the outcomes I want and need. I’m also a lot more committed because I’ve got more to lose. It’s too easy to drive past the gym if I’m only paying $20/month.

How about the employee?

If you have more committed clients who come in 3-4 times a week, then you have a training team training more sessions, making more money, and more satisfied because they can have...

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The BIG “GURU” Myths & Blunders of the Century


Yesterday in our Clientmax private client Facebook group, we had some great questions and discussions flying around.
One of the questions reminded me, how for a very long time, “guru’s in the industry were giving terrible advice that flies in the face of solid business strategy.
A couple I can think of:
1. The push away from 1:1 training “because it’s dead.”
2. Only sell monthly memberships to build reoccurring revenue.
While I understand the stimulus for some of these harmful recommendations, they ignore solid business strategy, that in many industries, people try to engineer as an advantage in their business. Yet, these “guru’s” wanted people to give up these strategic advantages simply because they didn’t know how to fix the root cause issue of their client's problems.
For example, 1:1 training is “bad because you are trading dollars...
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