TOOLS & TRAINING
FOR FITNESS ENTREPRENEURS
Here's Why Your Marketing Isn't Working & What To Do About It
In our Clientmax High-Ticket Client Acquisition System coaching program clients know how I beat Positioning & Differentiation Strategy to death.
I commonly refer to Planet Fitness (love them or hate them) because they are an example of a company that effectively positioned one of the biggest commodity businesses in the industry (big-box gyms and memberships) and therefore reaped the rewards of rapid growth.
How Commoditization is Killing CrossFit & Fitness Businesses
I recently had this discussion with a group of CrossFit owners because this niche has become commoditized. When something becomes commoditized, then how do they typically compete?
PRICE.
It's not a good place to be because it's a discount and promotion fest, which becomes a race to the bottom!
The whole 6 Week Challenge craze didn't help. It actually accelerated this commoditization of not only CrossFit, other large group training facilities and personal training studios.
In fact, I've found some markets have bee
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