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We'll share what our research discovered about the daunting trends that are closing some fitness studios, gyms, and how you can overcome them.
Four simple, but profound shifts in how the top 1% of personal training, yoga, pilates, and sports performance businesses understand how to market and sell their services in todays competitive environment.
The 4-step business model that's turning our clients from total unknowns in their area to commanding premium fees... all while staying true to their mission and making an amazing impact on their clients.
Pete Piranio is the founder and President of EmpirePreneur. He helps fitness business leaders from around the world. It’s his mission, to help fitness entrepreneurship become more attainable, easier, and help you 'passionate life changers' grow faster. Ultimately, helping you struggle less, enjoy the process more, and achieve the lifestyle and financial freedom you seek.
Pete Piranio, is the former owner of a multi-million dollar personal training studio business. He owned 5 personal training studios and 12 franchisee partners in two different states. Widely regarded as a fitness franchise industry leader and one of the most successful personal training studio business owners in the country prior to selling his business.
Spaces are limited, so sign up now before all the spots are gone.
"Pete is one of the best minds in the Fitness & Wellness business, period. During my time as Chief Growth Officer at WellBiz Brands, Inc., Pete consistently led all multi-unit franchisees in performance across all aspects of gym and business performance. Pete is innovative, inspirational and driven, and someone I fully endorse. Pete's current focus in EmpirePreneur is a perfect vehicle for him to help guide others to the kind of success he and his clients have achieved over the past several years."
"When I started my fitness business, the online marketing glamour and glitz to draw in new clients and earn money fast and launch quickly seemed worth the shot. Although there were significant number of leads generated, I quickly learned this brings poor quality candidates, bad market perceptions, and didn’t convey what we truly offer. Having worked at a Fortune 100 company and knowing what it takes to launch successful businesses and products, the worst part was that I wasn’t able to keep up with building a successful business. That’s when I found Pete, and everything he spoke resonated with how I felt we should start up, the right way. I can tell you the way Pete does it is solid, and I would recommend to do it any other way. It will challenge you, and you will be in a much better position, with the right messaging, targeting the right clients, pricing strategies, and processes to grow. In only a few months, my monthly revenue last month was up 250% since I started with Pete. And the best part is I am just getting on the runway. "
"Pete Piranio is one of the few people you meet who you know would have been a star at anything he did. We first met when Pete became a Fitness Together Franchise owner about 20 years ago. Rising quickly in the ranks he moved from one location to five and was in the top 10 of over four hundred franchise owners every month in performance. Then Pete took on the challenge of becoming an Area Director for two States. In this role he would need to help coach and mentor to new business owners. With outstanding leadership ability and keen attention to detail Pete again did exceptionally well. Keep in mind during those years we were growing at an amazing pace selling as many as 30 new franchises a month and opening over one hundred a year. Without strong personalities and belief in our overall vision we could not have done what we did. Pete was one of the key ingredients in our companies growth and success. "
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Pete's track record speaks for itself. Out of 400 nationals personal training franchise locations, he built more top producing units than anyone else in the history of the franchise. He also literally wrote the playbook on how to grow a top earning personal training or fitness business. Pete has the ability to squeeze every possible cent out of a fitness business and to coach others to do the same. Like every great personal trainer, Pete has an uncanny ability to get his business coaching clients to do their very best, often reaching higher goals than they ever thought possible. In my businesses, we’ve produced more personal training sessions in a year than any other franchise and a lot of our success has come from using Pete’s principles. Plus, he’s a straight shooter. In an industry filled with so many people selling the sizzle and not the steak, Pete’s counsel is honest, authentic and has been pressure tested in his own businesses. Pete reminds me of Roger Bannister, the first guy to run the four minute mile! Once Roger did it, a bunch of other runners were able to do it soon thereafter because they knew it was possible. Similarly, Pete’s the first guy to really breakthrough in the personal training world and open up multiple highly successful operations with multiple millions in revenue, and because he did it and was willing to share his experience with me, we’ve been able to do the same!
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I had the privilege being a colleague of Pete’s where we grew and supported a fitness franchise model as area developers. Pete is highly respected in the fitness industry. He proved time over time to lead the way in creating best practices and a fantastic culture which ultimately lead to multi-unit top producing personal fitness training revenues. Pete is not only driven to succeed himself, but to also push those that surround him to the highest level that they can possibly attain.
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Pete Piranio is a consummate business professional. As a fellow personal training studio owner, I always looked to Pete for advice. I followed his lead as I knew it would lead to my success also. Forward thinker, clear and concise understanding of the principals of successful entrepreneurship, Pete is always looking to the future and holding that space, not only for himself, but for all those he helps.
"Spaces are limited, so sign up now before all the spots are gone.
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