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Goal 1
Define where your business is today and clearly define the business state you desire that delivers your goals and dreams.
Goal 2
Your ideal price and client, so you know the perfect price to charge for your services and you get to work with the clients you really want to work with...who will gladly pay you what you are worth.
Goal 3
The best way to reach them, so you have a Marketing and Sales Strategy that finally works for you, cuts through the clutter, crushes your competition, and delivers long-term quality clients.
"Pete Piranio is one of the few people you meet who you know would have been a star at anything he did. We first met when Pete became a Fitness Together Franchise owner about 20 years ago. Rising quickly in the ranks he moved from one location to five and was in the top 10 of over four hundred franchise owners every month in performance. Then Pete took on the challenge of becoming an Area Director for two States. In this role he would need to help coach and mentor to new business owners. With outstanding leadership ability and keen attention to detail Pete again did exceptionally well. Keep in mind during those years we were growing at an amazing pace selling as many as 30 new franchises a month and opening over one hundred a year. Without strong personalities and belief in our overall vision we could not have done what we did. Pete was one of the key ingredients in our companies growth and success. "
Rick Sikorski
Former Founder & CEO of Fitness Together & Elements Massage
"Pete is probably the best kept secret in the fitness industry.Ā He's not only one of the top fitness business experts today, but his success as a personal training studio owner was probably best many never heard of.Ā How many personal training studio owners can say they had 4 or more studios training 800-1000 one-on-one sessions in each studio... and every month? Do the math, that's a real multi-million dollar business in personal training alone.Ā I know there are "guru's" out there selling the next silver bullet, but none of them have the proven track record as fitness business owner like Pete does.Ā If you want honest, direct and no B.S. expertise to get to the next level, from someone who's actually done it, then you need to devour everything he provides."
Michael Norris
Personal Training Studio Owner
"Peteā€™s track record speaks for itself. Out of 400 nationals personal training franchise locations, he built more top producing units than anyone else in the history of the franchise. He also literally wrote the playbook on how to grow a top earning personal training or fitness business. Pete has the ability to squeeze every possible cent out of a fitness business and to coach others to do the same. Like every great personal trainer, Pete has an uncanny ability to get his business coaching clients to do their very best, often reaching higher goals than they ever thought possible. In my businesses, weā€™ve produced more personal training sessions in a year than any other franchise and a lot of our success has come from using Peteā€™s principles. Plus, heā€™s a straight shooter. In an industry filled with so many people selling the sizzle and not the steak, Peteā€™s counsel is honest, authentic and has been pressure tested in his own businesses. Pete reminds me of Roger Bannister, the first guy to run the four minute mile! Once Roger did it, a bunch of other runners were able to do it soon thereafter because they knew it was possible. Similarly, Peteā€™s the first guy to really breakthrough in the personal training world and open up multiple highly successful operations with multiple millions in revenue, and because he did it and was willing to share his experience with me, weā€™ve been able to do the same!"
Jonathan Slain
Multi-Unit Studio Owner & Entrepreneur
"Pete Piranio is a consummate business professional. As a fellow personal training studio owner, I always looked to Pete for advice. I followed his lead as I knew it would lead to my success also. Forward thinker, clear and concise understanding of the principals of successful entrepreneurship, Pete is always looking to the future and holding that space, not only for himself, but for all those he helps."
